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Positioning strategies for B2B service markets
16 references·0 citing·40 second hop
Positioning strategies for B2B service markets (2022)Positioning strategies for B2B service ma…Rigor or Reliability and Validity in Qualitative Research: Perspectives, Strategies, Reconceptualization, and Recommendations (2017)Rigor or Reliability and Vali…Qualitative Inquiry and Research Design: Choosing Among Five Approaches (2015)Qualitative Inquiry and Resea…Resource-based theory in marketing (2013)Resource-based theory in mark…Groups Make Better Self-Interested Decisions (2012)Groups Make Better Self-Inter…Self-image congruence in consumer behavior (2011)Self-image congruence in cons…A literature review and future agenda for B2B branding: Challenges of branding in a B2B context (2011)A literature review and futur…Sample Size and Saturation in PhD Studies Using Qualitative Interviews (2009)Sample Size and Saturation in…Review of Marketing Research (2005)Review of Marketing ResearchConsumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Research Methods for Business Students (2003)Research Methods for Business…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Positioning: The Battle for Your Mind (1992)Positioning: The Battle for Y…What Constitutes a Theoretical Contribution? (1989)What Constitutes a Theoretica…Services Marketing: People, Technology, Strategy (1984)Services Marketing: People, T…Qualitative research and evaluation methods (1980)Qualitative research and eval…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…Employee reactions to job characteristics. (1971)Toward Transformation in Social Knowledge (1982)Alternative concepts of management: Insights from asia and africa (1984)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Writing Integrative Literature Reviews: Guidelines and Examples (2005)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)How Many Interviews Are Enough? (2005)Sample Size Policy for Qualitative Studies Using In-Depth Interviews (2012)Older Adults' Reasons for Using Technology while Aging in Place (2015)Sample size for qualitative research (2016)Theory Building From Cases: Opportunities And Challenges (2007)Sample Size in Qualitative Interview Studies (2015)The Discovery of Grounded Theory (2017)Possessions and the Extended Self (1988)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Interpretation of Cultures (2017)Criteria for assessing the trustworthiness of naturalistic inquiries (1981)Determining Validity in Qualitative Inquiry (2000)Understanding Reliability and Validity in Qualitative Research (2015)The Trustworthiness of Content Analysis (2019)A qualitative insight into the perceptions and COVID-19 vaccine hesitancy among Pakistani pharmacists (2022)Trustworthiness in Qualitative Research (2022)Three Approaches to Qualitative Content Analysis (2005)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Consumer responses to compensation, speed of recovery and apology after a service failure (2004)Understanding Organization-Customer Links in Service Settings (2005)Managing brands and customer engagement in online brand communities (2013)Survey response rate levels and trends in organizational research (2008)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Green supply chain management: A review and bibliometric analysis (2015)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Qualitative Content Analysis (2014)Thematic Analysis (2017)The Coding Manual for Qualitative Researchers (2022)
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References

  • 1968The Discovery of Grounded Theory; Strategies for Qualitative Research39,440 cited
  • 1980Qualitative research and evaluation methods35,808 cited
  • 2015Qualitative Inquiry and Research Design: Choosing Among Five Approaches22,104 cited
  • 2003Research Methods for Business Students17,197 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
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  • 2011Self-image congruence in consumer behavior435 cited
  • 2012Groups Make Better Self-Interested Decisions388 cited
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  • 2011

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A literature review and future agenda for B2B branding: Challenges of branding in a B2B context
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