María Lucila Osorio

Most cited in this library

• A thematic exploration of human brands: literature review and agenda for future research2020 · 67 citations
• Explaining Gen Z’s desire for hybrid work in corporate, family, and entrepreneurial settings2024 · 35 citations
• From traditional to transformed: Examining the pre- and post-COVID consumers’ shopping mall experiences2023 · 32 citations
• In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions2022 · 30 citations
• An empirical examination of human brand authenticity as a driver of brand love2023 · 28 citations