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Liane Nagengast · Study

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Liane Nagengast

5 works· latest 2021· 1 institutionscluster: provisional

h-index5

i104

Citations216

Works here5

14

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20

21

Most cited in this library

New Insights in the Moderating Effect of Switching Costs on the Satisfaction–Repurchase Behavior Link2014 · 85 citations
Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty2020 · 81 citations
Strengthening the satisfaction loyalty link: the role of relational switching costs2021 · 34 citations
Die Nutzung mobiler Shopping Apps im Kaufprozess2015 · 10 citations
Interest-Free Financing Promotions Increase Consumers’ Demand for Credit for Experiential Goods2020 · 6 citations

Works

5 shown

Strengthening the satisfaction loyalty link: the role of relational switching costs

Marketing Letters·2021·3 authors·Open access

34citations

Interest-Free Financing Promotions Increase Consumers’ Demand for Credit for Experiential Goods

Journal of the Association for Consumer Research·2020·3 authors·Open access

6citations

Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty

Journal of service management·2020·5 authors·Open access

81citations

Die Nutzung mobiler Shopping Apps im Kaufprozess

Marketing Review St Gallen·2015·4 authors

10citations

New Insights in the Moderating Effect of Switching Costs on the Satisfaction–Repurchase Behavior Link

Journal of Retailing·2014·4 authors·Open access

85citations