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Die Nutzung mobiler Shopping Apps im Kaufprozess · Study

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ArticleDie Nutzung mobiler Shopping Apps im Kaufprozess

Thomas J Rudolph2015

Article2015

Die Nutzung mobiler Shopping Apps im Kaufprozess

Thomas J Rudolph · Liane Nagengast · Melanie Bassett · David Bouteiller

10 citations·0/0 files stored·Marketing Review St Gallen

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Consumer Retail Behavior Studies Technology Adoption and User Behaviour Consumer Market Behavior and Pricing

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References

2001Consumer perceived value: The development of a multiple item scale 1991Why we buy what we buy: A theory of consumption values 2019Konsumentenverhalten 2012GamiCAD 2013Perceived Ubiquity in Mobile Services 2004Consumer-based m-commerce: exploring consumer perception of mobile applications 2014Gamification and the online retail experience 2011Context and mobile services' value-in-use

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2017Digitale Dienstleistungen im stationären Einzelhandel als Antwort auf die Herausforderungen durch Online-Shops

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Year2015

Typearticle

Published2015-06-01

VenueMarketing Review St Gallen

ISSN-L1865-6544

Languagede

Citations10

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/s11621-015-0529-1

openalex_workW2213050550

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