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Ralf Wagner · Study
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Author
Ralf Wagner
39 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0002-0220-2154
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37
Citations
1,850
Works here
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Most cited in this library
Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory
2022 · 250 citations
Entrepreneurial ecosystems: a systematic review
2018 · 167 citations
Big Data Analytics and Firm Performance: A Systematic Review
2019 · 136 citations
Putting sustainable supply chain management into base of the pyramid research
2015 · 131 citations
Green supply chain management in food retailing: survey-based evidence in Croatia
2018 · 121 citations
Works
39 shown
Conscience of wine Tourists: A bouquet of rooting in nature coupled with exciting experience in an upcoming wine culture
Social Sciences & Humanities Open
·
2025
·
2 authors
·
Open access
0
citations
Disclosing transparency: A review of B2B marketing and supply chain research
Industrial Marketing Management
·
2024
·
2 authors
·
Open access
13
citations
Environmental concerns in brand love and hate: an emerging market’s purview of masstige consumers
Asia-Pacific Journal of Business Administration
·
2023
·
2 authors
24
citations
Between Involvement and Profit: Value (Un-)Captured by a Born-Social Start-Up
Journal of Social Entrepreneurship
·
2023
·
2 authors
13
citations
The moderating role of narcissism in predicting the behavior intention of the Palestinian university students towards adopting the new Facebook currency
Online Information Review
·
2023
·
3 authors
25
citations
Efficacy of supply chain relationships – differences in performance appraisals between buyers and suppliers
Operations Management Research
·
2023
·
4 authors
·
Open access
20
citations
Empirical Validation of the 10-Times Rule for SEM
Springer proceedings in business and economics
·
2023
·
2 authors
·
chapter
35
citations
Indian wine tourism: new landscape of international spillovers
Journal of Asia Business Studies
·
2022
·
2 authors
13
citations
Extended Reality in Marketing—A Multiple Case Study on Internet of Things Platforms
Information
·
2022
·
2 authors
·
Open access
29
citations
Virtual Reality Experience of Mega Sports Events: A Technology Acceptance Study
Journal of theoretical and applied electronic commerce research
·
2022
·
3 authors
·
Open access
68
citations
CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY
Direitos Culturais/Revista Direitos Culturais
·
2022
·
4 authors
·
Open access
16
citations
Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory
Information Systems Frontiers
·
2022
·
4 authors
·
Open access
250
citations
Online Shopping Therapy: If You Want to Be Happy, Shop around
Journal of International Consumer Marketing
·
2021
·
2 authors
36
citations
From managing customers to joint venturing with customers: co-creating service value in the digital age
Journal of Business and Industrial Marketing
·
2021
·
2 authors
30
citations
Intra-brand image confusion: effects of assortment width on brand image perception
Journal of Brand Management
·
2021
·
2 authors
11
citations
Leveraging learning with gamification: An experimental case study with bank managers
Computers in Human Behavior Reports
·
2021
·
3 authors
·
Open access
39
citations
India’s new-found love for wine tourism: a decanter of expectations and change
International Journal of Wine Business Research
·
2020
·
3 authors
25
citations
Personal and organizational level relationships in relational exchanges in supply chains – a bottom-up model
Supply Chain Management An International Journal
·
2020
·
4 authors
22
citations
Reviewing interfirm relationship quality from a supply chain management perspective
Management Review Quarterly
·
2020
·
3 authors
·
Open access
26
citations
Evaluating supply chain constructs in the base of the pyramid environment
Journal of Cleaner Production
·
2020
·
3 authors
12
citations
A review of inter-firm relationship quality in supply chains
Journal of Business and Industrial Marketing
·
2020
·
3 authors
·
Open access
39
citations
How Indian home-grown businesses outsmart the MNCs
European Business Review
·
2019
·
2 authors
10
citations
Big Data Analytics and Firm Performance: A Systematic Review
Information
·
2019
·
5 authors
·
review
·
Open access
136
citations
Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles
Sustainability
·
2019
·
3 authors
·
Open access
17
citations
A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis
Management Review Quarterly
·
2018
·
3 authors
55
citations
Entrepreneurial ecosystems: a systematic review
Journal of Enterprising Communities People and Places in the Global Economy
·
2018
·
3 authors
·
review
167
citations
Back in time to move forward: An empirical study on luxury fashion vintage drivers
Journal of Global Fashion Marketing
·
2018
·
2 authors
26
citations
Green supply chain management in food retailing: survey-based evidence in Croatia
Supply Chain Management An International Journal
·
2018
·
5 authors
121
citations
Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions
Journal of International Consumer Marketing
·
2017
·
2 authors
75
citations
Luxury brands do not glitter equally for everyone
Journal of Brand Management
·
2017
·
3 authors
14
citations
The Internet of Things – Chance and challenge in industrial business relationships
Industrial Marketing Management
·
2017
·
2 authors
66
citations
Intimacy of the Russian upper middle class with luxury fashion
Journal of Global Scholars of Marketing Science
·
2016
·
3 authors
22
citations
Putting sustainable supply chain management into base of the pyramid research
Supply Chain Management An International Journal
·
2015
·
6 authors
131
citations
Marketingrelevante Grundlagen der Entscheidungstheorie
Springer eBooks
·
2015
·
4 authors
·
chapter
1
citations
The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study
Journal of Marketing Management
·
2011
·
2 authors
30
citations
Identifying patterns of customer response to price endings
Journal of Product & Brand Management
·
2006
·
2 authors
·
Open access
16
citations
An internet‐based approach to environmental scanning in marketing planning
Marketing Intelligence & Planning
·
2005
·
3 authors
46
citations
Contemporary marketing practices in Russia
European Journal of Marketing
·
2005
·
1 author
54
citations
Wissensmanagement im Konzern
Deutscher Universitätsverlag eBooks
·
2000
·
1 author
·
book
117
citations