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Mark Vandenbosch · Study
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Author
Mark Vandenbosch
19 works
· latest 2021
· 1 institutions
cluster: provisional
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16
Citations
2,052
Works here
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Most cited in this library
Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System
2001 · 632 citations
An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals
2008 · 270 citations
Evidence that user-generated content that produces engagement increases purchase behaviours
2016 · 213 citations
Product and Price Competition in a Two-Dimensional Vertical Differentiation Model
1995 · 212 citations
Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects
2001 · 110 citations
Works
19 shown
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Journal of the Academy of Marketing Science
·
2021
·
5 authors
14
citations
Competing with loyalty: How to design successful customer loyalty reward programs
Business Horizons
·
2018
·
2 authors
79
citations
Evidence that user-generated content that produces engagement increases purchase behaviours
Journal of Marketing Management
·
2016
·
4 authors
213
citations
Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time
Journal of Retailing
·
2013
·
5 authors
30
citations
Perceived variance and preference for sequences of outcomes
Journal of Product & Brand Management
·
2012
·
2 authors
5
citations
Price sequences, variability, and choice
PsycEXTRA Dataset
·
2009
·
3 authors
·
dataset
1
citations
An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals
Journal of Consumer Research
·
2008
·
2 authors
·
Open access
270
citations
The Impact of Price Sequences on Preference and Choice
ACR North American Advances
·
2008
·
3 authors
0
citations
The Seller's Hidden Advantage
Dialnet (Universidad de la Rioja)
·
2004
·
2 authors
25
citations
Dramatically reducing cycle times through flash development
Long Range Planning
·
2002
·
2 authors
31
citations
Beyond Better Products: Capturing Value in Customer Interactions
Dialnet (Universidad de la Rioja)
·
2002
·
2 authors
104
citations
Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System
Information Systems Research
·
2001
·
3 authors
632
citations
Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects
Marketing Science
·
2001
·
4 authors
110
citations
Research Report: Disruptive Technologies—Explaining Entry in Next Generation Information Technology Markets
Information Systems Research
·
2000
·
2 authors
·
Open access
33
citations
Why smart cards have failed: looking to consumer and merchant reactions to a new payment technology
International Journal of Bank Marketing
·
2000
·
3 authors
41
citations
Project Complexity and Efforts to Reduce Product Development Cycle Time
Journal of Business Research
·
1999
·
2 authors
88
citations
Eating Your Own Lunch: Protection Through Preemption
Organization Science
·
1996
·
2 authors
·
Open access
89
citations
Confirmatory compositional approaches to the development of product spaces
European Journal of Marketing
·
1996
·
1 author
75
citations
Product and Price Competition in a Two-Dimensional Vertical Differentiation Model
Marketing Science
·
1995
·
2 authors
212
citations