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Competing with loyalty: How to design successful customer loyalty reward programs · Study

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ArticleCompeting with loyalty: How to design successful customer loyalty reward programs

Alina Nastasoiu2018

Article2018

Competing with loyalty: How to design successful customer loyalty reward programs

Alina Nastasoiu · Mark Vandenbosch

79 citations·0/0 files stored·Business Horizons

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Customer churn and segmentation

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References

1987Markets with Consumer Switching Costs 1997Do Customer Loyalty Programs Really Work 2003Customer loyalty and customer loyalty programs 1997Loyalty programs and their impact on repeat-purchase loyalty patterns 2001Reward Programs and Tacit Collusion 2006Your loyalty program is betraying you.2003The Impact of Frequent Shopper Programs in Grocery Retailing 2002Beyond Better Products: Capturing Value in Customer Interactions

Cited by

2023Metaverse for Enhancing Customer Loyalty: Effective Strategies to Improve Customer Relationship, Service, Engagement, Satisfaction, and Experience 2020A meaning-based framework for customer loyalty 2024Personalized touchpoints and customer experience: A conceptual synthesis 2020Customer loyalty to Islamic banks: Evidence from Indonesia 2020Hotel Brand Loyalty—A Systematic Literature Review 2021Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry

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Details

Year2018

Typearticle

Published2018-12-06

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations79

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.bushor.2018.11.002

openalex_workW2904212906

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2021Entertainment in retailing: Challenges and opportunities in the TV game console industry

2019Re-Positioning Customer Loyalty in a Fast Moving Consumer Goods Market