Customer–company identification and the effectiveness of loyalty programsJun Soo Kang, Thomas G. Brashear, Mark D. Groza2014-07-01articleJournal of Business Research152 citationsclosedNo readable copy stored yet — this record is metadata only.Customer Service Quality and LoyaltyConsumer Market Behavior and PricingConsumer Behavior in Brand Consumption and IdentificationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 152 citations exist upstream.References1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988On the Evaluation of Structural Equation Models1986Psychology of intergroup relations2011An assessment of the use of partial least squares structural equation modeling in marketing research1999Whence Consumer Loyalty?2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty1992Alumni and their alma mater: A partial test of the reformulated model of organizational identificationCited by2018The effect of e-service quality on Jordanian student’s e-loyalty: an empirical study in online retailing2019Effect of customer loyalty program on customer satisfaction and its impact on customer loyalty2015Leveraging loyalty programs to build customer–company identification2017Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers2016The influence of social identity on value perceptions and intention2019Influence of culture, price perception and mall promotions on Indian consumers’ commitment towards malls