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Jun Soo Kang · Study
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Author
Jun Soo Kang
7 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0002-8868-1116
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Most cited in this library
Business-to-business marketing responses to COVID-19 crisis: a business process perspective
2020 · 158 citations
Customer–company identification and the effectiveness of loyalty programs
2014 · 152 citations
Leveraging loyalty programs to build customer–company identification
2015 · 83 citations
B2B technology adoption in customer driven supply chains
2016 · 75 citations
The relationship between supplier development and firm performance: the mediating role of marketing process improvement
2013 · 35 citations
Works
7 shown
Impact of Community-Based Governance Mechanisms on Transaction Intention on a Second-Hand Trading Platform
Journal of theoretical and applied electronic commerce research
·
2023
·
1 author
·
Open access
13
citations
Business-to-business marketing responses to COVID-19 crisis: a business process perspective
Marketing Intelligence & Planning
·
2020
·
3 authors
158
citations
Cognitive computing on unstructured data for customer co-innovation
European Journal of Marketing
·
2019
·
4 authors
27
citations
B2B technology adoption in customer driven supply chains
Journal of Business and Industrial Marketing
·
2016
·
3 authors
75
citations
Leveraging loyalty programs to build customer–company identification
Journal of Business Research
·
2015
·
3 authors
83
citations
Customer–company identification and the effectiveness of loyalty programs
Journal of Business Research
·
2014
·
3 authors
152
citations
The relationship between supplier development and firm performance: the mediating role of marketing process improvement
Journal of Business and Industrial Marketing
·
2013
·
3 authors
35
citations