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Gerard Prendergast · Study
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Author
Gerard Prendergast
47 works
· latest 2024
· 4 institutions
cluster: provisional
ORCID 0000-0002-3900-2850
Works
47 shown
Marketing experts are always right…aren't they? Disentangling the effects of expertise and decision‐making processes
Psychology and Marketing
·
2024
·
5 authors
·
Open access
2
citations
Explaining socially responsible consumption
Journal of Consumer Marketing
·
2019
·
2 authors
99
citations
Sponsees: the silent side of sponsorship research
Marketing Intelligence & Planning
·
2018
·
2 authors
23
citations
The Hidden Factors Behind Sponsorship and Image Transfer
Journal of Advertising Research
·
2016
·
3 authors
32
citations
Using an expanded Theory of Planned Behavior to predict adolescents' intention to engage in healthy eating
Journal of International Consumer Marketing
·
2016
·
3 authors
44
citations
The influence of trait affect and the five-factor personality model on impulse buying
Personality and Individual Differences
·
2014
·
2 authors
·
Open access
143
citations
Consumer perceptions of salesperson gender and credibility: an evolutionary explanation
Journal of Consumer Marketing
·
2014
·
3 authors
37
citations
Rational and irrational influences on lucky draw participation
International Journal of Advertising
·
2013
·
2 authors
2
citations
Linking sports sponsorship with purchase intentions
European Journal of Marketing
·
2011
·
3 authors
116
citations
Antecedents to Advertising Avoidance in China
Journal of Current Issues & Research in Advertising
·
2010
·
3 authors
33
citations
Match Game
Journal of Advertising Research
·
2010
·
3 authors
42
citations
The interactive influence of country of origin of brand and product involvement on purchase intention
Journal of Consumer Marketing
·
2010
·
3 authors
133
citations
Online word of mouth and consumer purchase intentions
International Journal of Advertising
·
2010
·
3 authors
309
citations
Advertising and promotions budgeting and the role of risk
European Journal of Marketing
·
2009
·
2 authors
34
citations
A Hong Kong study of advertising credibility
Journal of Consumer Marketing
·
2009
·
2 authors
86
citations
How Far Is Too Far? The Antecedents of Offensive Advertising in Modern China
Journal of Advertising Research
·
2008
·
3 authors
38
citations
Sales promotion strategies and belief in luck
Psychology and Marketing
·
2008
·
2 authors
37
citations
Predicting Premium Proneness
Journal of Advertising Research
·
2008
·
3 authors
23
citations
Social comparison, imitation of celebrity models and materialism among Chinese youth
International Journal of Advertising
·
2008
·
2 authors
156
citations
MATERIALISM AND SOCIAL COMPARISON AMONG ADOLESCENTS
Social Behavior and Personality An International Journal
·
2007
·
2 authors
·
Open access
215
citations
Advertising Budgeting Methods and Processes in China
Journal of Advertising
·
2006
·
3 authors
29
citations
Buyers' perceptions of pirated products in China
Marketing Intelligence & Planning
·
2006
·
2 authors
129
citations
Exploring the Materialism and Conformity Motivations of Chinese Pirated Product Buyers
Journal of International Consumer Marketing
·
2006
·
2 authors
40
citations
A new framework for evaluating sponsorship opportunities
International Journal of Advertising
·
2006
·
2 authors
79
citations
Behavioural response to sales promotion tools
International Journal of Advertising
·
2005
·
3 authors
80
citations
Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong
Journal of Consumer Marketing
·
2003
·
1 author
176
citations
An Asian perspective of offensive advertising on the web
International Journal of Advertising
·
2003
·
2 authors
65
citations
Understanding consumer demand for non-deceptive pirated brands
Marketing Intelligence & Planning
·
2002
·
3 authors
·
Open access
197
citations
A Hong Kong view of offensive advertising
Journal of Marketing Communications
·
2002
·
3 authors
68
citations
The Influence of Store Image on Store Loyalty in Hong Kong's Quick Service Restaurant Industry
Journal of Foodservice Business Research
·
2002
·
2 authors
66
citations
Consumer perceptions of shopping bags
Marketing Intelligence & Planning
·
2001
·
3 authors
28
citations
Organizational Buying and Advertising Agency-Client Relationships in China
Journal of Advertising
·
2001
·
3 authors
34
citations
Offensive Advertising
Journal of Promotion Management
·
2001
·
2 authors
54
citations
Profiling brand‐piracy‐prone consumers: an exploratory study in Hong Kong’s clothing industry
Journal of Fashion Marketing and Management
·
2001
·
3 authors
102
citations
Consuming luxury brands: The relevance of the ‘Rarity Principle’
Journal of Brand Management
·
2000
·
2 authors
583
citations
Insights from ecology: an ecotone perspective of marketing
European Management Journal
·
2000
·
2 authors
22
citations
Conceptualizing the country of origin of brand
Journal of Marketing Communications
·
2000
·
2 authors
153
citations
Retailers’ views of shopping centres: a comparison of tenants and non‐tenants
International Journal of Retail & Distribution Management
·
1998
·
3 authors
35
citations
Generic products: who buys them and how do they perform relative to each other?
European Journal of Marketing
·
1997
·
2 authors
61
citations
Packaging, marketing, logistics and the environment: are there trade‐offs?
International Journal of Physical Distribution & Logistics Management
·
1996
·
2 authors
244
citations
Disenchantment Discontinuance in the Diffusion of Self-Service Technologies in the Services Industry:
Journal of International Consumer Marketing
·
1995
·
2 authors
43
citations
Towards a Branchless Banking Society?
International Journal of Retail & Distribution Management
·
1994
·
2 authors
43
citations
The Future of Self-Service Technologies in Retail Banking
Service Industries Journal
·
1994
·
2 authors
24
citations
Self‐service Technologies in Retail Banking: Current and Expected Adoption Patterns
International Journal of Bank Marketing
·
1993
·
1 author
17
citations
Consumer Adoption of Self‐service Technologies in Retail Banking: Is Expert Opinion Supported by Consumer Research?
International Journal of Bank Marketing
·
1993
·
2 authors
84
citations
Country‐of‐Origin Stereotyping: A Case Study in the New Zealand Motor Vehicle Industry
European Journal of Marketing
·
1992
·
2 authors
95
citations
Strategies for Retailing Technologies at Maturity:
Journal of International Consumer Marketing
·
1991
·
2 authors
28
citations