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Consuming luxury brands: The relevance of the ‘Rarity Principle’ · Study

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ArticleConsuming luxury brands: The relevance of the ‘Rarity Principle’

Ian Phau2000

Article2000

Consuming luxury brands: The relevance of the ‘Rarity Principle’

Ian Phau · Gerard Prendergast

583 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 583 citations exist upstream.

References

1996Veblen Effects in a Theory of Conspicuous Consumption 1993The Market for Luxury Goods: Income versus Culture

Cited by

2009Luxury brand marketing – The experience is everything!2009The anatomy of the luxury fashion brand 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework 2011Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay 2011Understanding luxury consumption in China: Consumer perceptions of best-known brands 2012Luxury fashion consumption in China: Factors affecting attitude and purchase intent 2009Luxury consumption factors 2020Customers’ motivation to engage with luxury brands on social media

Details

Year2000

Typearticle

Published2000-11-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations583

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1057/palgrave.bm.2540013

openalex_workW2057536404

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