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Brett R. Gordon · Study

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Brett R. Gordon

11 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0001-9081-569X

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Citations1,462

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Most cited in this library

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook2019 · 284 citations
Does AMD Spur Intel to Innovate More?2011 · 277 citations
A New Approach to Estimating the Production Function for Housing2010 · 170 citations
Inefficiencies in Digital Advertising Markets2020 · 162 citations
A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry2009 · 128 citations

Works

11 shown

Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement

Marketing Science·2022·3 authors

87citations

Inefficiencies in Digital Advertising Markets

Journal of Marketing·2020·6 authors

162citations

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Marketing Science·2019·3 authors

284citations

An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition

Marketing Science·2018·3 authors·Open access

25citations

Field studies of psychologically targeted ads face threats to internal validity

Proceedings of the National Academy of Sciences·2018·3 authors·Open access

66citations

Advertising Effects in Presidential Elections

Marketing Science·2012·2 authors

122citations

Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis

Journal of Marketing Research·2012·3 authors·Open access

121citations

Does AMD Spur Intel to Innovate More?

Journal of Political Economy·2011·2 authors·Open access

277citations

A New Approach to Estimating the Production Function for Housing

American Economic Review·2010·3 authors

170citations

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

Marketing Science·2009·1 author

128citations

Measuring long-run marketing effects and their implications for long-run marketing decisions

Marketing Letters·2008·10 authors

20citations