Field studies of psychologically targeted ads face threats to internal validity

Dean Eckles · Brett R. Gordon · Garrett A. Johnson

66 citations0/0 files storedProceedings of the National Academy of Sciences

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Decision-Making and Behavioral Economics Digital Marketing and Social Media Consumer Market Behavior and Pricing

Abstract

This is a comment on Matz, S.C., Kosinski, M., Nave, G., & Stillwell, D.J. (2017) Psychological targeting as an effective approach to digital mass persuasion. Proceedings of the National Academy of Sciences.This comment has been published as a letter to the editor: https://doi.org/10.1073/pnas.1805363115

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2017Psychological targeting as an effective approach to digital mass persuasion

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