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Bartosz W. Wojdynski

15 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-3042-4272

h-index15

i1015

Citations1,811

Works here15

Most cited in this library

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising2015 · 635 citations
Tracking users' visual attention and responses to personalized advertising based on task cognitive demand2015 · 174 citations
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats2019 · 174 citations
The Deceptiveness of Sponsored News Articles2016 · 174 citations
The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers2018 · 139 citations

Works

15 shown

Using an extended post-acceptance framework to examine consumer adoption of fintech

International Journal of Bank Marketing·2024·5 authors

18citations

Invisible transparency: Visual attention to disclosures and source recognition in Facebook political advertising

Journal of Information Technology & Politics·2020·5 authors

24citations

Using immersive virtual reality to improve the beliefs and intentions of influenza vaccine avoidant 18-to-49-year-olds: Considerations, effects, and lessons learned

Vaccine·2019·7 authors

70citations

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats

International Journal of Advertising·2019·2 authors

174citations

How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism

International Journal of Advertising·2019·3 authors

46citations

Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts

Mass Communication & Society·2018·2 authors

96citations

Staying Alive: TV News Facebook Posts, Perceived Credibility, and Engagement Intent

Electronic News·2018·2 authors

17citations

The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

Journalism·2018·2 authors·Open access

139citations

Picture This: The Influence of Emotionally Valenced Images, On Attention, Selection, and Sharing of Social Media News

Media Psychology·2017·6 authors

94citations

Native Advertising and the Future of Mass Communication

American Behavioral Scientist·2016·2 authors

103citations

The Deceptiveness of Sponsored News Articles

American Behavioral Scientist·2016·1 author

174citations

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

Journal of Advertising·2015·2 authors

635citations

Tracking users' visual attention and responses to personalized advertising based on task cognitive demand

Computers in Human Behavior·2015·1 author

174citations

Effects of “Meaningful” Entertainment on Altruistic Behavior: Investigating Potential Mediators

Journal of Broadcasting & Electronic Media·2015·2 authors

23citations

Moody news: The impact of collective emotion ratings on online news consumers’ attitudes, memory, and behavioral intentions

New Media & Society·2015·2 authors

24citations