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Hartmut H. Holzmüller · Study

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Hartmut H. Holzmüller

21 works· latest 2019· 2 institutionscluster: provisional

h-index16

i1018

Citations887

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Most cited in this library

Investigating Industry Context Effects in Consumer-Firm Relationships: Preliminary Results From a Dispositional Approach2003 · 114 citations
Customer solutions in the capital goods industry: Examining the impact of the buying center2011 · 92 citations
Structural Modeling of Success Factors in Exporting: Cross-Validation and Further Development of an Export Performance Model1996 · 80 citations
Delphi study about the future of B2B marketplaces in Germany2002 · 68 citations
Food packaging cues influence taste perception and increase effort provision for a recommended snack product in children2015 · 64 citations

Works

21 shown

Spillover effects in marketing: integrating core research domains

AMS Review·2019·4 authors

49citations

New Hidden Persuaders: An Investigation of Attribute-Level Anchoring Effects of Product Recommendations

Journal of Retailing·2018·4 authors

55citations

New Hidden Persuaders: An Investigation of Anchoring Effects of Recommender Systems on Consumer Choice (An Abstract)

Developments in marketing science: proceedings of the Academy of Marketing Science·2017·2 authors·chapter

1citations

Food packaging cues influence taste perception and increase effort provision for a recommended snack product in children

Frontiers in Psychology·2015·8 authors·Open access

64citations

Strategies of children and parents during shopping for groceries

Young Consumers Insight and Ideas for Responsible Marketers·2014·3 authors

47citations

Customer solutions in the capital goods industry: Examining the impact of the buying center

Industrial Marketing Management·2011

·3 authors

·Open access

92citations

Capturing institutional home country conditions for exporting SMEs

Journal of Business Research·2011·4 authors

33citations

City-of-Origin Effects in the German Beer Market: Transferring an International Construct to a Local Context

Advances in international marketing·2006·3 authors·chapter

21citations

Innovationen im sektoralen Marketing

Physica-Verlag eBooks·2005·2 authors·book

13citations

Export Information Use: A Five-Country Investigation of Key Determinants

Journal of International Marketing·2003·7 authors

42citations

Towards an understanding of cross‐national similarities and differences in export information utilization

International Marketing Review·2003·5 authors

36citations

Investigating Industry Context Effects in Consumer-Firm Relationships: Preliminary Results From a Dispositional Approach

Journal of the Academy of Marketing Science·2003·4 authors

114citations

Prognose der Relevanz, Erfolgsfaktoren und Konsequenzen von elektronischen Business-to-Business Marktplätzen

Marketing ZFP·2003·2 authors

4citations

Delphi study about the future of B2B marketplaces in Germany

Electronic Commerce Research and Applications·2002·2 authors

68citations

Entwicklungstendenzen elektronischer B2B Marktplätze.

·2002·2 authors

0citations

International marketing managers' cultural sensitivity: relevance, training requirements and a pragmatic training concept

International Business Review·2001·2 authors

27citations

Cross-National Stability of an Export Performance Model -- A Comparative Study of Austria and the US

Management International Review·2001·2 authors

53citations

National Differences in Materialism—Using Alternative Research Strategies to Explore the Construct

Journal of International Consumer Marketing·2001·2 authors·Open access

13citations

Structural Modeling of Success Factors in Exporting: Cross-Validation and Further Development of an Export Performance Model

Journal of International Marketing·1996·2 authors

80citations

Konzeptionelle und methodische probleme in der interkulturellen Management- und Marketingforschung

·1995·1 author·thesis

56citations

Stereotyping, Buyer Familiarity and Ethnocentrism

Journal of International Consumer Marketing·1989·3 authors

19citations