Prognose der Relevanz, Erfolgsfaktoren und Konsequenzen von elektronischen Business-to-Business Marktplätzen

Hartmut H. Holzmüller · Jan Schlüchter

4 citations0/0 files storedMarketing ZFP

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

E-commerce and Technology Innovations Technology Adoption and User Behaviour Digital Platforms and Economics

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Imported from OpenAlex (CC0) — nothing here is generated.