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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Oanh Dinh Yen Nguyen · Study

Home/Author

Oanh Dinh Yen Nguyen

4 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0003-0065-850X

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i104

Citations126

Works here4

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Most cited in this library

Impacts of crisis emotions on negative word-of-mouth and behavioural intention: evidence from a milk crisis2021 · 41 citations
Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty2020 · 38 citations
Consumer intention and credit card adoption in Vietnam2018 · 33 citations
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations2023 · 14 citations

Works

4 shown

Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations

Journal of the Academy of Marketing Science·2023·4 authors·Open access

14citations

Impacts of crisis emotions on negative word-of-mouth and behavioural intention: evidence from a milk crisis

Journal of Product & Brand Management·2021·4 authors

41citations

Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty

European Journal of Marketing·2020·4 authors

38citations

Consumer intention and credit card adoption in Vietnam

Asia Pacific Journal of Marketing and Logistics·2018·1 author

33citations