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Saleem ur Rahman · Study
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Author
Saleem ur Rahman
11 works
· latest 2026
· 2 institutions
cluster: provisional
ORCID 0000-0002-5348-9781
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Citations
720
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Most cited in this library
Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing
2022 · 205 citations
Antecedents of green behavioral intentions: a cross‐country study of T urkey, F inland and P akistan
2015 · 105 citations
Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values
2014 · 81 citations
Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion
2021 · 77 citations
Motivations and barriers to purchasing online: understanding consumer responses
2018 · 72 citations
Works
11 shown
How low-income consumers cope with recurrent disruptions in basic services?
Routledge eBooks
·
2026
·
3 authors
·
chapter
·
Open access
0
citations
Low-income consumers coping strategies to tackle marketplace exclusion: a developing country perspective
Journal of Strategic Marketing
·
2025
·
3 authors
·
Open access
3
citations
Promoting fintech: driving developing country consumers’ mobile wallet use through gamification and trust
International Journal of Bank Marketing
·
2024
·
4 authors
·
Open access
59
citations
Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing
Business Strategy and the Environment
·
2022
·
2 authors
·
Open access
205
citations
Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion
Environment Development and Sustainability
·
2021
·
4 authors
·
Open access
77
citations
Demystifying Horizontal/Vertical Cultural Difference in Green Consumption: A Cross-Cultural Comparative Study
Journal of International Consumer Marketing
·
2020
·
2 authors
·
Open access
44
citations
Differences in horizontally individualist and vertically collectivist consumers' environmental behaviour: a regulatory focus perspective
International Journal of Business and Emerging Markets
·
2019
·
1 author
·
Open access
16
citations
Motivations and barriers to purchasing online: understanding consumer responses
South Asian Journal of Business Studies
·
2018
·
3 authors
72
citations
Antecedents of green behavioral intentions: a cross‐country study of T urkey, F inland and P akistan
International Journal of Consumer Studies
·
2015
·
3 authors
105
citations
Conceptualizing and Measuring Perceived Quality, Brand Awareness, and Brand Image Composition of Brand Loyalty
International Journal of Marketing Studies
·
2015
·
3 authors
·
Open access
58
citations
Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values
International Journal of Marketing Studies
·
2014
·
4 authors
·
Open access
81
citations