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Shintaro Okazaki · Study
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Author
Shintaro Okazaki
46 works
· latest 2025
· 3 institutions
cluster: provisional
ORCID 0000-0003-4190-0614
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45
Citations
4,924
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Most cited in this library
Social media and international advertising: theoretical challenges and future directions
2013 · 396 citations
Consumer Privacy Concerns and Preference for Degree of Regulatory Control
2009 · 297 citations
What do we know about mobile Internet adopters? A cluster analysis
2005 · 260 citations
Exploring convenience in mobile commerce: Moderating effects of gender
2012 · 239 citations
Social influence model and electronic word of mouth
2009 · 203 citations
Works
46 shown
Rebellion against resilience? The experience of women entrepreneurs in the context of poly-crisis
International Small Business Journal Researching Entrepreneurship
·
2025
·
5 authors
·
Open access
18
citations
What do we know about consumers' ontological security in disaster scenarios?
International Journal of Consumer Studies
·
2023
·
4 authors
·
Open access
22
citations
Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review
Journal of Retailing
·
2020
·
5 authors
·
Open access
148
citations
The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective
Journal of Travel Research
·
2020
·
4 authors
·
Open access
121
citations
Exploring digital corporate social responsibility communications on Twitter
Journal of Business Research
·
2019
·
4 authors
·
Open access
186
citations
Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan
International Marketing Review
·
2019
·
4 authors
·
Open access
25
citations
Planned e-learning adoption and occupational socialisation in Brazilian higher education
Studies in Higher Education
·
2015
·
2 authors
45
citations
Do Global Brands Use Similar Executional Styles Across Cultures? A Comparison of U.S. and Japanese Television Advertising
Journal of Advertising
·
2015
·
2 authors
57
citations
Advances in Advertising Research (Vol. V)
Springer eBooks
·
2014
·
3 authors
·
book
18
citations
Understanding E-Learning Adoption among Brazilian Universities: An Application of the Decomposed Theory of Planned Behavior
Journal of Educational Computing Research
·
2013
·
2 authors
10
citations
A Multi-Country Examination of Hard-Sell and Soft-Sell Advertising
Journal of Advertising Research
·
2013
·
3 authors
52
citations
Perceived Ubiquity in Mobile Services
Journal of Interactive Marketing
·
2013
·
2 authors
201
citations
Social media and international advertising: theoretical challenges and future directions
International Marketing Review
·
2013
·
2 authors
·
Open access
396
citations
Exploring convenience in mobile commerce: Moderating effects of gender
Computers in Human Behavior
·
2012
·
2 authors
·
Open access
239
citations
Understanding e-learning adoption in Brazil: Major determinants and gender effects
The International Review of Research in Open and Distributed Learning
·
2012
·
2 authors
·
Open access
52
citations
Handbook of Research on International Advertising
Edward Elgar Publishing eBooks
·
2012
·
1 author
·
book
99
citations
Has the Time Finally Come for the Medium of the Future?
Journal of Advertising Research
·
2011
·
2 authors
57
citations
The impact of the lost decade on advertising in Japan
International Journal of Advertising
·
2011
·
2 authors
24
citations
Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Journal of Advertising
·
2010
·
3 authors
·
Open access
185
citations
Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals between U.S. and Japanese Consumers
Journal of International Marketing
·
2010
·
3 authors
164
citations
Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Journal of Advertising
·
2009
·
3 authors
·
Open access
297
citations
Does gender affect media choice in travel information search? On the use of mobile Internet
Tourism Management
·
2009
·
2 authors
·
Open access
158
citations
Social influence model and electronic word of mouth
International Journal of Advertising
·
2009
·
1 author
·
Open access
203
citations
Effects of displacement–reinforcement between traditional media, PC internet and mobile internet
International Journal of Advertising
·
2009
·
2 authors
·
Open access
40
citations
Estimating Store Brand Shelf Space: A New Framework Using Neural Networks and Partial Least Squares
International Journal of Market Research
·
2009
·
2 authors
23
citations
Capturing Global Youth: Mobile Gaming in the U.S., Spain, and the Czech Republic
Journal of Computer-Mediated Communication
·
2008
·
3 authors
·
Open access
75
citations
Evolution in the usage of localized appeals in Japanese and American print advertising
International Journal of Advertising
·
2008
·
2 authors
·
Open access
41
citations
Mapas de consumo y lealtad a un vino con indicación geográfica protegida: el vino de la Tierra de Cangas
Dialnet (Universidad de la Rioja)
·
2008
·
3 authors
0
citations
Exploring Gender Effects in a Mobile Advertising Context:On the Evaluation of Trust, Attitudes, and Recall
Sex Roles
·
2007
·
1 author
·
Open access
73
citations
Cross‐cultural advertising research: where we have been and where we need to go
International Marketing Review
·
2007
·
2 authors
·
Open access
190
citations
Market convergence and advertising standardization in the European Union
Journal of World Business
·
2007
·
3 authors
·
Open access
57
citations
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
Journal of Business Research
·
2007
·
2 authors
·
Open access
149
citations
How Mobile Advertising Works: The Role of Trust in Improving Attitudes and Recall
Journal of Advertising Research
·
2007
·
3 authors
159
citations
Global Youth and Mobile Games: Applying the Extended Technology Acceptance Model in the U.S.A., Japan, Spain, and the Czech Republic
Advances in international marketing
·
2007
·
3 authors
·
chapter
19
citations
Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance
Journal of Advertising
·
2006
·
3 authors
·
Open access
140
citations
Lessons learned from i-mode: What makes consumers click wireless banner ads?
Computers in Human Behavior
·
2006
·
1 author
·
Open access
60
citations
Excitement or sophistication? A preliminary exploration of online brand personality
International Marketing Review
·
2006
·
1 author
·
Open access
134
citations
Who Standardizes Advertising more Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union
Journal of International Marketing
·
2006
·
2 authors
62
citations
New Perspectives on M-Commerce Research
Journal of electronic commerce research
·
2005
·
1 author
120
citations
What do we know about mobile Internet adopters? A cluster analysis
Information & Management
·
2005
·
1 author
·
Open access
260
citations
Mobile advertising adoption by multinationals
Internet Research
·
2005
·
1 author
·
Open access
106
citations
Does Culture Matter?: Identifying Cross-national Dimensions in Japanese Multinationals' Product-based Websites
Electronic Markets
·
2004
·
1 author
·
Open access
40
citations
Do multinationals standardise or localise? The cross‐cultural dimensionality of product‐based Web sites
Internet Research
·
2004
·
1 author
·
Open access
49
citations
How do Japanese consumers perceive wireless ads? A multivariate analysis
International Journal of Advertising
·
2004
·
1 author
193
citations
Right messages for the right site: on‐line creative strategies by Japanese multinational corporations
Journal of Marketing Communications
·
2003
·
1 author
·
Open access
19
citations
A content analysis of multinationals’ Web communication strategies: cross‐cultural research framework and pre‐testing
Internet Research
·
2002
·
2 authors
·
Open access
138
citations