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Antonella Cammarota · Study

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Antonella Cammarota

2 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-8511-4709

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i102

Citations141

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23

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Most cited in this library

BRAND ACTIVISM: A Literature Review and Future Research Agenda2023 · 117 citations
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology2024 · 24 citations

Works

2 shown

How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology

Journal of Global Marketing·2024·4 authors

24citations

BRAND ACTIVISM: A Literature Review and Future Research Agenda

International Journal of Consumer Studies·2023·4 authors·Open access

117citations