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William Rudelius

14 works· latest 2014· 2 institutionscluster: provisional

h-index12

i1013

Citations579

Works here14

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14

Most cited in this library

How Involving More Functional Areas Within a Firm Affects the New Product Process1992 · 123 citations
New product development process: Stages and successes in the medical products industry1997 · 108 citations
Sales Force Activities and Marketing Strategies in Industrial Firms: Relationships and Implications2001 · 58 citations
What Industrial Purchasers See as Key Ethical Dilemmas1979 · 54 citations
Marketing: The Core1986 · 43 citations

Works

14 shown

An Interdisciplinary Framework for Investigating Influences on Judgmental Marketing Decisions

Developments in marketing science: proceedings of the Academy of Marketing Science·2014·2 authors·chapter

0citations

How Marketing Managers Use Market Segmentation: An Exploratory Study

Developments in marketing science: proceedings of the Academy of Marketing Science·2014·2 authors·chapter

22citations

Sales Force Activities and Marketing Strategies in Industrial Firms: Relationships and Implications

Journal of Personal Selling and Sales Management·2001·3 authors·Open access

58citations

New product development process: Stages and successes in the medical products industry

Industrial Marketing Management·1997·2 authors

108citations

How Involving More Functional Areas Within a Firm Affects the New Product Process

Journal of Product Innovation Management·1992·2 authors

123citations

Managing innovation: Lessons from the cardiac-pacing industry

Journal of Product Innovation Management

·1986

·2 authors

31citations

Marketing: The Core

·1986·3 authors·book

43citations

Ethics in Industrial Selling: How Product and Service Salespeople Compare

Journal of the Academy of Marketing Science·1985·3 authors

43citations

Selling Techniques for Industrial Products and Services: Are They Different?

Journal of Personal Selling and Sales Management·1981·2 authors·Open access

35citations

What Industrial Purchasers See as Key Ethical Dilemmas

Journal of Purchasing and Materials Management·1979·2 authors

54citations

The Effectiveness of Bank Premiums

Journal of Marketing·1978·2 authors

16citations

Is There a Free Lunch?

Journal of Marketing·1977·2 authors

23citations

An introduction to contemporary business

·1973·1 author·book

10citations

New Product Decisions by Marketing Executives: A Computer-Controlled Experiment

Journal of Marketing·1972·3 authors

13citations