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How Marketing Managers Use Market Segmentation: An Exploratory Study · Study

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ChapterHow Marketing Managers Use Market Segmentation: An Exploratory Study

Thomas J. Belich2014

Chapter2014

How Marketing Managers Use Market Segmentation: An Exploratory Study

Thomas J. Belich · William Rudelius

22 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

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Customer churn and segmentation Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

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References

1978Decision making: A psychological analysis of conflict, choice, and commitment 1973Marketing Management: Analysis, Planning and Control 1977Behavioral Decision Theory 1981Consumer behavior and marketing action 1978Issues and Advances in Segmentation Research 1982Factors Affecting the Use of Market Research Information: A Path Analysis 1987Market Segmentation, Product Differentiation, and Marketing Strategy 1987A Simultaneous Approach to Market Segmentation and Market Structuring

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1995Psychographic constructs and demographic segments 2018Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions 2013Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance 2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts 2016Towards engagement: A comparison of fan groups in the context of a major South African football club

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Year2014

Typechapter

Published2014-11-25

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations22

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/978-3-319-13254-9_107

openalex_workW228137093

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