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Cristel Antonia Russell · Study
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Author
Cristel Antonia Russell
31 works
· latest 2023
· 4 institutions
cluster: provisional
ORCID 0000-0002-1918-6381
Works
31 shown
Advertainment : Fusing advertising and entertainment
·
2023
·
1 author
·
Open access
39
citations
How does ambivalence affect young consumers’ response to risky products?
Journal of the Academy of Marketing Science
·
2022
·
2 authors
15
citations
One Brand, Many Trajectories: Narrative Navigation in Transmedia
Journal of Consumer Research
·
2020
·
4 authors
·
Open access
39
citations
Empowerment as latent vulnerability in techno-mediated consumption journeys
Journal of Business Research
·
2020
·
4 authors
·
Open access
40
citations
Expanding the Agenda of Research on Product Placement: A Commercial Intertext
Journal of Advertising
·
2019
·
1 author
48
citations
Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements
International Journal of Advertising
·
2017
·
2 authors
72
citations
Hedonic Contamination of Entertainment
Journal of Advertising Research
·
2017
·
4 authors
30
citations
Corporate Social Responsibility Failures: How do Consumers Respond to Corporate Violations of Implied Social Contracts?
Journal of Business Ethics
·
2015
·
3 authors
90
citations
The role of television viewing and direct experience in predicting adolescents' beliefs about the health risks of fast-food consumption
Appetite
·
2015
·
2 authors
·
Open access
34
citations
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
International Journal of Advertising
·
2015
·
3 authors
363
citations
Giving green a second thought: Modeling the value retention of green products in the secondary market
Journal of Business Research
·
2014
·
2 authors
·
Open access
34
citations
Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence
Journal of Advertising
·
2014
·
2 authors
55
citations
Television's Cultivation of American Adolescents' Beliefs about Alcohol and the Moderating Role of Trait Reactance
Journal of Children and Media
·
2013
·
4 authors
·
Open access
43
citations
When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation
Journal of Consumer Research
·
2013
·
2 authors
84
citations
The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
Journal of Consumer Research
·
2012
·
2 authors
110
citations
From apathy to ambivalence: How is persuasion knowledge reflected in consumers' comments about in-game advertising?
Journal of Marketing Communications
·
2012
·
2 authors
52
citations
The Product Well Placed
Journal of Advertising Research
·
2010
·
3 authors
79
citations
Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior
Marketing Letters
·
2010
·
3 authors
·
Open access
30
citations
Guilty by stereotypic association: Country animosity and brand prejudice and discrimination
Marketing Letters
·
2009
·
2 authors
·
Open access
70
citations
Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series
Journal of Advertising
·
2009
·
3 authors
·
Open access
44
citations
Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators
Marketing Letters
·
2009
·
2 authors
·
Open access
128
citations
Alcohol Messages in Prime‐Time Television Series
Journal of Consumer Affairs
·
2009
·
2 authors
·
Open access
54
citations
Hidden persuasions in soap operas: damaged heroines and negative consumer effects
International Journal of Advertising
·
2007
·
3 authors
·
Open access
87
citations
Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice
International Journal of Research in Marketing
·
2006
·
2 authors
·
Open access
121
citations
CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects
Journal of Advertising
·
2006
·
2 authors
·
Open access
358
citations
A Managerial Investigation into the Product Placement Industry
Journal of Advertising Research
·
2005
·
2 authors
·
Open access
198
citations
Done 4: Analysis of a Failed Social Norms Marketing Campaign
Health Communication
·
2004
·
3 authors
·
Open access
41
citations
DO NOT WAIT TO REVEAL THE BRAND NAME: The Effect of Brand-Name Placement on Television Advertising Effectiveness
Journal of Advertising
·
2004
·
2 authors
49
citations
The Consumption of Television Programming: Development and Validation of the Connectedness Scale
Journal of Consumer Research
·
2004
·
3 authors
·
Open access
206
citations
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
Journal of Consumer Research
·
2002
·
1 author
792
citations
Toward a Framework of Product Placement: Theoretical Propositions
ACR North American Advances
·
1998
·
1 author
222
citations