Toward a Framework of Product Placement: Theoretical PropositionsCristel Antonia Russell1998-01-01articleACR North American Advances222 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesDigital Marketing and Social MediaAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 222 citations exist upstream.Cited by2013The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games2019What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research2004Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games2004Experiencing Interactive Advertising beyond Rich Media2006Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game2014The Impact of Fear on Emotional Brand Attachment2011Mitigating the Effects of Advergames on Children2007Effects of television brand placement on brand image