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Muhammad Rizwan Junaid · Study
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Author
Muhammad Rizwan Junaid
18 works
· latest 2024
· 4 institutions
cluster: provisional
ORCID 0000-0003-1580-7205
Works
18 shown
Responsible brand leadership in services: fostering love, ethics, and empowerment
Service Industries Journal
·
2024
·
4 authors
16
citations
Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands
Journal of Brand Management
·
2023
·
4 authors
16
citations
Advancing customer experience through service design in mega shopping malls
International Journal of Retail & Distribution Management
·
2023
·
4 authors
·
Open access
17
citations
Breaking the mold: how customer perceived innovativeness sets restaurants apart
Kybernetes
·
2023
·
4 authors
19
citations
Responsible leadership, organizational ethical culture, strategic posture, and green innovation
Service Industries Journal
·
2023
·
6 authors
58
citations
Brand love and brand addiction and their effects on consumers' negative behaviors
European Journal of Marketing
·
2022
·
4 authors
43
citations
Online purchase intention in Chinese social commerce platforms: Being emotional or rational?
Journal of Retailing and Consumer Services
·
2021
·
5 authors
249
citations
“Being true to oneself”: the interplay of responsible leadership and authenticity on multi-level outcomes
Leadership & Organization Development Journal
·
2021
·
5 authors
52
citations
Brand love: the emotional bridge between tourists’ perceived value and well-being
Asia Pacific Journal of Tourism Research
·
2020
·
4 authors
32
citations
An investigation of the diners’ brand love in the value co-creation process
Journal of Hospitality and Tourism Management
·
2020
·
6 authors
73
citations
The role of co-creation experience in engaging customers with service brands
Journal of Product & Brand Management
·
2020
·
5 authors
79
citations
Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China
Journal of Retailing and Consumer Services
·
2020
·
4 authors
108
citations
The buyer–seller relationship: a literature synthesis on dynamic perspectives
Journal of Business and Industrial Marketing
·
2020
·
5 authors
31
citations
Nature of brand love: examining its variable effect on engagement and well-being
Journal of Brand Management
·
2019
·
3 authors
66
citations
The dynamic outcomes of service quality: a longitudinal investigation
Journal of Service Theory and Practice
·
2019
·
5 authors
41
citations
Addressing the dichotomy of brand love
International Journal of Market Research
·
2019
·
3 authors
15
citations
Brand love: the emotional bridge between experience and engagement, generation-M perspective
Journal of Product & Brand Management
·
2019
·
4 authors
159
citations
One last scuffle before we cherish brand love forever
International Journal of Market Research
·
2019
·
3 authors
16
citations