Article2019

One last scuffle before we cherish brand love forever

Muhammad Rizwan Junaid · Khalid Hussain · Fujun Hou

16 citations0/0 files storedInternational Journal of Market Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

The extant literature on brand love lacks appraisal of theories and discourse on the conceptualizations of brand love. This work differentiates these conceptualizations, categorizes in three mutually exclusive forms, and labels as perfect two-way love, imperfect two-way love, and perfect one-way love.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 16 citations exist upstream.

References

1986A triangular theory of love.2006Some antecedents and outcomes of brand love 2011Brand Love 1986A theory and method of love.1989Attribution in Social and Parasocial Relationships 2018Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities 2018Antecedents and consequences of destination brand love — A case study from Finnish Lapland 2015Brand love in progress – the interdependence of brand love antecedents in consideration of relationship duration

Cited by

2019Addressing the dichotomy of brand love

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.