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Soo Yeong Ewe · Study

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Soo Yeong Ewe

9 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-2106-5861

h-index7

i107

Citations233

Works here9

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Most cited in this library

Green behavior among Gen Z consumers in an emerging market: eco-friendly versus non-eco-friendly products2023 · 70 citations
Network externalities and the perception of innovation characteristics: mobile banking2015 · 52 citations
Generation Z in Malaysia: The Four ‘E’ Generation2020 · 52 citations
The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus2017 · 25 citations
Older Women’s Motivation to Use Technology: A Psychological Capability Perspective2023 · 13 citations

Works

9 shown

Introduction: Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World

Business Cases Review·2024·4 authors·chapter

0citations

Older Women’s Motivation to Use Technology: A Psychological Capability Perspective

Activities Adaptation & Aging·2023·4 authors·Open access

13citations

Green behavior among Gen Z consumers in an emerging market: eco-friendly versus non-eco-friendly products

Young Consumers Insight and Ideas for Responsible Marketers·2023·2 authors

70citations

Regulatory focus and investment advisers' recommending behavior

International Journal of Bank Marketing·2020·3 authors·Open access

10citations

Generation Z in Malaysia: The Four ‘E’ Generation

Emerald Group Publishing Limited eBooks·2020·4 authors·chapter

52citations

Prevention focus and prior investment failure in financial decision making

Journal of Behavioral and Experimental Finance·2020·3 authors

11citations

The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus

Journal of Behavioral Finance·2017·4 authors·Open access

25citations

Recent Experience and Financial Decision Making: Does Intensity in Chronic Regulatory Focus make a Difference?

Figshare·2016·4 authors·other

0citations

Network externalities and the perception of innovation characteristics: mobile banking

Marketing Intelligence & Planning·2015·3 authors

52citations