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Introduction: Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World · Study

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ChapterIntroduction: Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World

Dilip S. Mutum2024

Chapter2024

Introduction: Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World

Dilip S. Mutum · Ezlika Mohd Ghazali · Soo Yeong Ewe · Racheal Louis Vincent

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Innovation and Socioeconomic Development Marketing and Advertising Strategies International Business and FDI

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2016Emerging Market MNEs: Qualitative Review and Theoretical Directions 2013Marketing Cases from Emerging Markets

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Year2024

Typechapter

Published2024-01-01

VenueBusiness Cases Review

ISSN-L2662-5431

Languageen

Citations0

Files0 public / 0

ShelfInnovation and Socioeconomic Development

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doi10.1007/978-3-031-51689-4_1

openalex_workW4393381641

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