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Ezlika Mohd Ghazali · Study
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Author
Ezlika Mohd Ghazali
21 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0001-7824-4433
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Citations
1,271
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Most cited in this library
The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
2021 · 235 citations
Impact of religious values and habit on an extended green purchase behaviour model
2018 · 153 citations
Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia
2018 · 136 citations
Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
2016 · 123 citations
Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior
2020 · 79 citations
Works
21 shown
Brand hate: a systematic literature review and future perspectives
Management Review Quarterly
·
2024
·
3 authors
·
review
34
citations
Marketing Case Studies in Emerging Markets
Business Cases Review
·
2024
·
1 author
·
book
0
citations
Introduction: Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World
Business Cases Review
·
2024
·
4 authors
·
chapter
0
citations
Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation‐confirmation model
Journal of Consumer Behaviour
·
2023
·
3 authors
·
Open access
67
citations
Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?
International Journal of Human-Computer Interaction
·
2022
·
4 authors
61
citations
The impact of the institutional environment and experience on social entrepreneurship: a multi-group analysis
International Journal of Entrepreneurial Behaviour & Research
·
2021
·
2 authors
38
citations
The Influence of Hotel Attributes on Brand Attachment and Post-Consumption Outcomes: The Mediating Effects of Brand Credibility
International Journal of Business and Society
·
2021
·
3 authors
·
Open access
12
citations
The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
International Journal of Consumer Studies
·
2021
·
3 authors
235
citations
Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior
Journal of Consumer Behaviour
·
2020
·
3 authors
79
citations
Status-quo satisfaction and smartwatch adoption: a multi-group analysis
Industrial Management & Data Systems
·
2020
·
4 authors
54
citations
Projecting university brand image via satisfaction and behavioral response
Qualitative Market Research An International Journal
·
2019
·
6 authors
·
Open access
32
citations
To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers
Journal of Service Theory and Practice
·
2019
·
4 authors
55
citations
Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice
The Bottom Line Managing Library Finances
·
2019
·
3 authors
35
citations
Impact of religious values and habit on an extended green purchase behaviour model
International Journal of Consumer Studies
·
2018
·
3 authors
153
citations
Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia
Asia Pacific Journal of Marketing and Logistics
·
2018
·
4 authors
136
citations
Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Electronic Markets
·
2016
·
4 authors
123
citations
Online loyalty and its interaction with switching barriers
Journal of Retailing and Consumer Services
·
2014
·
4 authors
45
citations
Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users
Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)
·
2006
·
2 authors
·
Open access
9
citations
Graduate versus non-graduate entrepreneurs in urban Malaysia: some insights into entrepreneurial personality, company and family background differences
J for International Business and Entrepreneurship Development
·
2006
·
2 authors
39
citations
Exploratory study of buying fish online: are Malaysians ready to adopt online grocery shopping?
International Journal of Electronic Marketing and Retailing
·
2006
·
3 authors
19
citations
Demographics and personal characteristics of urban Malaysian entrepreneurs: an ethnic comparison
International Journal of Entrepreneurship and Innovation Management
·
2005
·
3 authors
45
citations