Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users

Dilip S. Mutum · Ezlika Mohd Ghazali

9 citations0/0 files storedUniversiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Privacy, Security, and Data Protection

Abstract

This study is among the few to study whether there is any difference in the internet oriented lifestyles between online Malaysian shoppers and non-shoppers. It was found that most online shoppers are young males who were professionals, managers or had their own businesses. They are less concerned about online security, are competent internet users and shop online because they find it fun, easy and convenient. The study also revealed some fundamental satisfied and dissatisfies of shopping online. It is recommended that those companies involved in e-commerce activities should take steps to reduce the fears of the consumers with regards to online shopping.

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References

2002Customer loyalty in e-commerce: an exploration of its antecedents and consequences 1984Business Research Methods 1997Exploring the Implications of the Internet for Consumer Marketing 1998Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies 2001Consumer Perceptions of Privacy and Security Risks for Online Shopping 1999The Internet Shopper 1999A Multivariate Analysis of Web Usage 1999Predictors of online buying behavior

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2016Identifying College Students’ Feelings and Thoughts about Online Shopping

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