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Brand hate: a systematic literature review and future perspectives · Study

ReviewBrand hate: a systematic literature review and future perspectives

Fakhra Malik Mushtaq2024

Review2024

Brand hate: a systematic literature review and future perspectives

Fakhra Malik Mushtaq · Ezlika Mohd Ghazali · Zalfa Laili Hamzah

34 citations·0/0 files stored·Management Review Quarterly

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 34 citations exist upstream.

References

2009Software survey: VOSviewer, a computer program for bibliometric mapping 2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review 2010CONSORT 2010 Explanation and Elaboration: updated guidelines for reporting parallel group randomised trials 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1963Towards an understanding of inequity.1997Dimensions of Brand Personality 1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Details

Year2024

Typereview

Published2024-01-22

VenueManagement Review Quarterly

ISSN-L2198-1620

Languageen

Citations34

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1007/s11301-023-00402-z

openalex_workW4391105897

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