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Introduction: Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World
2 references·0 citing·6 second hop
Introduction: Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World (2024)Introduction: Emerging Market Resilience:…Emerging Market MNEs: Qualitative Review and Theoretical Directions (2016)Emerging Market MNEs: Qualita…Marketing Cases from Emerging Markets (2013)Marketing Cases from Emerging…What Constitutes a Theoretical Contribution? (1989)STRATEGY IN EMERGING ECONOMIES. (2000)Theory Building From Cases: Opportunities And Challenges (2007)A review of the internationalization of Chinese enterprises (2018)Pro-market institutions and global strategy: The pendulum of pro-market reforms and reversals (2019)Agility and flexibility in international business research: A comprehensive review and future research directions (2021)
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  • 2016Emerging Market MNEs: Qualitative Review and Theoretical Directions255 cited
  • 2013Marketing Cases from Emerging Markets4 cited

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