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Zehra Bozbay · Study

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Zehra Bozbay

8 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0002-2728-8003

h-index7

i104

Citations153

Works here8

08

17

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21

Most cited in this library

An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction2021 · 62 citations
Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands: Evidence from Turkish Market2017 · 31 citations
International students’ service quality evaluations towards Turkish universities2020 · 20 citations
Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma2019 · 12 citations
Impact of Brand Trust on Brand Loyalty: Mediating Role of Brand Affect2020 · 9 citations

Works

8 shown

An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction

Journal of Relationship Marketing·2021·3 authors·Open access

62citations

International students’ service quality evaluations towards Turkish universities

Quality Assurance in Education·2020·4 authors

20citations

Impact of Brand Trust on Brand Loyalty: Mediating Role of Brand Affect

·2020·2 authors

9citations

Tüketicilerin Kadın Temalı Reklamcılık (Femvertising) Uygulamalarına İlişkin Değerlendirmeleri: Kalitatif Bir Araştırma

Galatasaray Üniversitesi İleti-ş-im Dergisi·2019·4 authors·Open access

12citations

ÇEVRE DOSTU ÜRÜN SATIN ALMA NİYETİNDE ALGILANAN KALİTE, ALGILANAN RİSK VE GÜVENİN ROLÜ

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi·2019·3 authors·Open access

7citations

KİŞİLİK ÖZELLİKLERİ, MATERYALİZM VE STATÜ TÜKETİMİNİN KOMPULSİF SATIN ALMA ÜZERİNDEKİ ETKİLERİNİN İNCELENMESİ

Pamukkale University Journal of Social Sciences Institute·2019·2 authors·Open access

7citations

Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands: Evidence from Turkish Market

Journal of Promotion Management·2017·2 authors

31citations

The Impact of Perceived Innovation Characteristics on Technology Adoption

The International Journal of Technology Knowledge and Society·2008·2 authors

5citations