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Impact of Brand Trust on Brand Loyalty: Mediating Role of Brand Affect · Study

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ArticleImpact of Brand Trust on Brand Loyalty: Mediating Role of Brand Affect

Zehra Bozbay2020

Article2020

Impact of Brand Trust on Brand Loyalty: Mediating Role of Brand Affect

Zehra Bozbay · Emine Karakuş Başlar

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1998Principles and Practice of Structural Equation Modeling 1994The Commitment-Trust Theory of Relationship Marketing 2008Structural Equation Modelling: Guidelines for Determining Model Fit 1997An Examination of the Nature of Trust in Buyer-Seller Relationships 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1973Brand Loyalty Vs. Repeat Purchasing Behavior 2001Brand trust in the context of consumer loyalty

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Year2020

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Published2020-01-01

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Citations9

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ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW3085447314

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