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Pauliina Ulkuniemi

18 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0001-9806-8705

h-index16

i1018

Citations1,123

Works here18

Most cited in this library

Modularity in developing business services by platform approach2008 · 225 citations
The role of digital channels in industrial marketing communications2015 · 170 citations
End-user engagement within innovative public procurement practices: A case study on public–private partnership procurement2016 · 103 citations
Developing the value perception of the business customer through service modularity2011 · 81 citations
Restructuring existing value networks to diffuse sustainable innovations in food packaging2020 · 78 citations

Works

18 shown

Towards a holistic customer value approach in managing public health care services: a developers' view

International Journal of Public Sector Management·2022·4 authors·Open access

12citations

Changing the market for a sustainable innovation

Industrial Marketing Management·2022·4 authors·Open access

58citations

The critical factors shaping customer shopping experiences with innovative technologies

Baltic Journal of Management·2021·3 authors·Open access

42citations

Restructuring existing value networks to diffuse sustainable innovations in food packaging

Industrial Marketing Management·2020·4 authors·Open access

78citations

End-customer value restructuring the financial service supply chain

Marketing Intelligence & Planning·2018·4 authors

31citations

The strategic hybrid orientation and brand performance of B2B SMEs

Journal of Small Business and Enterprise Development

The role of digital channels in industrial marketing communications

Journal of Business and Industrial Marketing·2015·3 authors·Open access

170citations

Purchasing as market-shaping: The case of component-based software engineering

Industrial Marketing Management·2014·3 authors

54citations

Personal interaction and customer relationship management in project business

Journal of Business and Industrial Marketing·2013·2 authors

37citations

Developing the value perception of the business customer through service modularity

Journal of Business and Industrial Marketing·2011·3 authors

81citations

Creating value for the business service buyer through modularity

International Journal of Services and Operations Management·2011·2 authors

26citations

Twists and turns of triadic business relationship recovery

Industrial Marketing Management·2009·3 authors

49citations

Modularity in developing business services by platform approach

The International Journal of Logistics Management·2008·2 authors

225citations

Retailers' different value perceptions of mobile advertising service

International Journal of Service Industry Management·2007·4 authors

57citations