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Sunil Bhatla · Study

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Sunil Bhatla

6 works· latest 1992· 1 institutionscluster: provisional

h-index6

i105

Citations799

Works here6

90

91

92

Most cited in this library

Picture-Based Persuasion Processes and the Moderating Role of Involvement1991 · 413 citations
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis1990 · 214 citations
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis1990 · 98 citations
Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience1992 · 55 citations
Brand Cognitions As Determinants of Brand Attitudes: the Influence of Measurement and Processing Involvement1990 · 11 citations

Works

6 shown

Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience

Journal of Consumer Psychology·1992·3 authors

55citations

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Journal of Consumer Research·1991·5 authors

413citations

Investigating the recall inhibition effect: A test of practical considerations

Marketing Letters·1991·3 authors

8citations

On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis

Journal of Marketing Research·1990·3 authors

214citations

On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis

Journal of Marketing Research·1990·3 authors

98citations

Brand Cognitions As Determinants of Brand Attitudes: the Influence of Measurement and Processing Involvement

ACR North American Advances·1990·3 authors

11citations