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On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis

Paul W. Miniard · Sunil Bhatla · Randall L. Rose

98 citations0/0 files storedJournal of Marketing Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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Paul W. Miniard, Sunil Bhatla, Randall L. Rose, On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis, Journal of Marketing Research, Vol. 27, No. 3 (Aug., 1990), pp. 290-303

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