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Brittany R. L. Duff · Study
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Author
Brittany R. L. Duff
12 works
· latest 2019
· 1 institutions
cluster: provisional
ORCID 0000-0002-3206-0353
Works
12 shown
Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers
Journal of Interactive Advertising
·
2019
·
5 authors
32
citations
Can we find the right balance in cause‐related marketing? Analyzing the boundaries of balance theory in evaluating brand‐cause partnerships
Psychology and Marketing
·
2019
·
5 authors
22
citations
Advertising in a Media Multitasking Era: Considerations and Future Directions
Journal of Advertising
·
2019
·
2 authors
64
citations
Is utilizing themes an effective scheme? Choice overload and categorization effects within an extensive online choice environment
Computers in Human Behavior
·
2017
·
2 authors
9
citations
The Art and Science of Persuasion
ACM Conference on Computer Supported Cooperative Work (CSCW)
·
2017
·
4 authors
·
other
44
citations
A Practical Guide to Experimental Advertising Research
Journal of Advertising
·
2017
·
3 authors
78
citations
All Loads Are Not Equal: Distinct Influences of Perceptual Load and Cognitive Load on Peripheral Ad Processing
Media Psychology
·
2016
·
2 authors
23
citations
Visual perceptions of snack packages among preschool children
Young Consumers Insight and Ideas for Responsible Marketers
·
2015
·
3 authors
16
citations
The effect of multitasking on time perception, enjoyment, and ad evaluation
Computers in Human Behavior
·
2014
·
3 authors
86
citations
Gamers just want to have fun? Toward an understanding of the online game acceptance
Journal of Applied Social Psychology
·
2013
·
3 authors
46
citations
The brick testament: religiosity among the adult fans of Lego
Routledge eBooks
·
2013
·
2 authors
·
chapter
2
citations
If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations
Psychology and Marketing
·
2011
·
3 authors
22
citations