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The effect of multitasking on time perception, enjoyment, and ad evaluation · Study

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ArticleThe effect of multitasking on time perception, enjoyment, and ad evaluation

Sydney Chinchanachokchai2014

Article2014

The effect of multitasking on time perception, enjoyment, and ad evaluation

Sydney Chinchanachokchai · Brittany R. L. Duff · Sela Sar

86 citations·0/0 files stored·Computers in Human Behavior

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Personal Information Management and User Behavior Multimedia Communication and Technology Media Influence and Health

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References

1990Flow: the psychology of optimal experience 1991Flow: The Psychology of Optimal Experience 1974An approach to environmental psychology 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 2000Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 2000The Limited Capacity Model of Mediated Message Processing 1990Flow. The Psychology of Optimal Experience. New York (HarperPerennial) 1990.2009Cognitive control in media multitaskers

Cited by

2021Polychronicity, work engagement, and turnover intention: The moderating role of perceived organizational support in the hotel industry 2017A Practical Guide to Experimental Advertising Research 2019Advertising in a Media Multitasking Era: Considerations and Future Directions 2016The Impact of Media Multitasking on the Cognitive and Attitudinal Responses to Television Commercials: The Moderating Role of Type of Advertising Appeal 2020Getting in the Flow Together: The Role of Social Presence, Perceived Enjoyment and Concentration on Sustainable Use Intention of Mobile Social Network Game

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Details

Year2014

Typearticle

Published2014-12-26

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations86

Files0 public / 0

ShelfPersonal Information Management and User Behavior

Identifiers

doi10.1016/j.chb.2014.11.087

openalex_workW2086169012

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2021Media Multitasking: A Bibliometric Approach and Literature Review

2016The Underlying Mechanisms of Multiscreening Effects

2017The Effect of Media Multitasking on Advertising Message Effectiveness