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Martin Bongers · Study

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Martin Bongers

2 works· latest 2010cluster: provisional

h-index2

i101

Citations43

Works here2

08

10

Most cited in this library

A New Measure of Brand Attitudinal Equity Based on the Zipf Distribution2008 · 35 citations
Why Modeling Averages is Not Good Enough2010 · 8 citations

Works

2 shown

Why Modeling Averages is Not Good Enough

Journal of Advertising Research·2010·2 authors

8citations

A New Measure of Brand Attitudinal Equity Based on the Zipf Distribution

International Journal of Market Research·2008·3 authors

35citations