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A New Measure of Brand Attitudinal Equity Based on the Zipf Distribution · Study

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ArticleA New Measure of Brand Attitudinal Equity Based on the Zipf Distribution

Jan H. Hofmeyr2008

Article2008

A New Measure of Brand Attitudinal Equity Based on the Zipf Distribution

Jan H. Hofmeyr · Martin Bongers · Paul Holtzman

35 citations·0/0 files stored·International Journal of Market Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1996The American Customer Satisfaction Index: Nature, Purpose, and Findings 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development 1973Brand Loyalty Vs. Repeat Purchasing Behavior 2006A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics 1913Das Gesetz der Bevölkerungskonzentration.

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2015Perceptions are relative 2014The High Price of Customer Satisfaction 2010Managing customer share in key supplier relationships 2020The practitioners’ path to customer loyalty: Memorable experiences or frictionless experiences?2014Getting in with the “In” crowd: how to put marketing back on the CEO's agenda

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2015Perceptions are relativearticle · 8 shared references 2010Managing customer share in key supplier relationshipsarticle · 8 shared references 2014A longitudinal examination of customer commitment and loyaltyarticle · 7 shared references 2014Linking satisfaction to share of deposits: an application of the Wallet Allocation Rulearticle · 7 shared references 2012Decoding Customer–Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadtharticle · 6 shared references 2008Critical Incidents and the Impact of Satisfaction on Customer Sharearticle · 6 shared references

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Year2008

Typearticle

Published2008-03-01

VenueInternational Journal of Market Research

ISSN-L1470-7853

Languageen

Citations35

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1177/147078530805000204

openalex_workW1843014288

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2014Linking satisfaction to share of deposits: an application of the Wallet Allocation Rule

2019The evaluation of a brand association density metric

2013Diagnosing service brand strength: customer-dominant brand relationship mapping