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Carter A. Mandrik · Study
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Author
Carter A. Mandrik
7 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0003-3599-6664
Works
7 shown
Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences
Journal of Global Marketing
·
2022
·
4 authors
·
Open access
119
citations
Intergenerational influence on sustainable consumer attitudes and behaviors: Roles of family communication and peer influence in environmental consumer socialization
Psychology and Marketing
·
2021
·
2 authors
·
Open access
116
citations
A cross-national study of intergenerational influence: US and PRC
Journal of Consumer Marketing
·
2017
·
3 authors
·
Open access
18
citations
Exploring the Concept and Measurement of General Risk Aversion
ACR North American Advances
·
2005
·
2 authors
150
citations
Intergenerational influence: Roles of conformity to peers and communication effectiveness
Psychology and Marketing
·
2005
·
3 authors
95
citations
Discerning Store Brand Users From Value Consciousness Consumers: the Role of Prestige Sensitivity and Need For Cognition
ACR North American Advances
·
2004
·
2 authors
37
citations
Consumer Heuristics: the Tradeoff Between Processing Effort and Value in Brand Choice
ACR North American Advances
·
1996
·
1 author
23
citations