SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Consumer Heuristics: the Tradeoff Between Processing Effort and Value in Brand Choice · Study

ArticleShelves

ArticleConsumer Heuristics: the Tradeoff Between Processing Effort and Value in Brand Choice

Carter A. Mandrik1996

Article1996

Consumer Heuristics: the Tradeoff Between Processing Effort and Value in Brand Choice

Carter A. Mandrik

23 citations·0/0 files stored·ACR North American Advances

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 23 citations exist upstream.

Cited by

2019The Effectiveness of Promotional Cues for Organic Products in the German Retail Market 2017A cross-national study of intergenerational influence: US and PRC 2015From store brands to store brandscapes: the emergence of a time and money saving heuristic

Details

Year1996

Typearticle

Published1996-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations23

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

openalex_workW2409855992

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.