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Consumer Heuristics: the Tradeoff Between Processing Effort and Value in Brand Choice
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Consumer Heuristics: the Tradeoff Between Processing Effort and Value in Brand Choice (1996)Consumer Heuristics: the Tradeoff Between…The Effectiveness of Promotional Cues for Organic Products in the German Retail Market (2019)The Effectiveness of Promotio…A cross-national study of intergenerational influence: US and PRC (2017)A cross-national study of int…From store brands to store brandscapes: the emergence of a time and money saving heuristic (2015)From store brands to store br…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Self-monitoring of expressive behavior. (1974)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)The Sources of Four Commonly Reported Cutoff Criteria (2006)Intergenerational transmission of sustainable consumption practices: Dyadic dynamics of green receptivity, subjective knowledge, peer conformity, and intra-family communication (2025)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)
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  • 2019The Effectiveness of Promotional Cues for Organic Products in the German Retail Market20 cited
  • 2017A cross-national study of intergenerational influence: US and PRC18 cited
  • 2015From store brands to store brandscapes: the emergence of a time and money saving heuristic14 cited

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