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Andreas Fürst · Study
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Author
Andreas Fürst
10 works
· latest 2023
· 3 institutions
cluster: provisional
ORCID 0000-0002-0910-3896
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Citations
1,264
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Most cited in this library
How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach
2005 · 771 citations
See no evil, hear no evil, speak no evil: a study of defensive organizational behavior towards customer complaints
2007 · 142 citations
On the importance of complaint handling design: a multi-level analysis of the impact in specific complaint situations
2009 · 83 citations
Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success
2016 · 72 citations
All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?
2020 · 58 citations
Works
10 shown
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness
Journal of the Academy of Marketing Science
·
2023
·
3 authors
·
Open access
49
citations
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
Journal of the Academy of Marketing Science
·
2023
·
4 authors
·
Open access
10
citations
All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?
Journal of Retailing
·
2020
·
2 authors
58
citations
Toward a Differentiated Understanding of the Value‐Creation Chain
British Journal of Management
·
2016
·
4 authors
·
Open access
15
citations
Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success
Journal of Marketing
·
2016
·
3 authors
72
citations
Verfahren zur Messung der Kundenzufriedenheit im Überblick
Springer eBooks
·
2015
·
1 author
·
chapter
19
citations
A customer perspective on product eliminations: how the removal of products affects customers and business relationships
Journal of the Academy of Marketing Science
·
2009
·
3 authors
45
citations
On the importance of complaint handling design: a multi-level analysis of the impact in specific complaint situations
Journal of the Academy of Marketing Science
·
2009
·
3 authors
83
citations
See no evil, hear no evil, speak no evil: a study of defensive organizational behavior towards customer complaints
Journal of the Academy of Marketing Science
·
2007
·
2 authors
142
citations
How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach
Journal of Marketing
·
2005
·
2 authors
771
citations