Guilherme D. Pires

Most cited in this library

• The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge2020 · 400 citations
• The internet, consumer empowerment and marketing strategies2006 · 382 citations
• Influences on the perceived risk of purchasing online2004 · 329 citations
• The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions2021 · 177 citations
• Developing a conceptual model for examining social media marketing effects on brand awareness and brand image2019 · 171 citations