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ArticleEthnic Marketing Ethics

Guilherme D. Pires2002

Article2002

Ethnic Marketing Ethics

Guilherme D. Pires · John L. Stanton

36 citations·0/0 files stored·Journal of Business Ethics

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Ethics in Business and Education Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1989Health Measurement Scales: A Practical Guide to Their Development and Use 1993Marketing norms: The influence of personal moral philosophies and organizational ethical culture

Cited by

2016Development and validation of an instrument to measure online retailing ethics 2019Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit 2010Ethics as a customer perceived value driver in the context of online retailing 2014Asian ethnicity in the West: preference for Chinese, Indian and Korean service staff 2014E-retailing Ethics in Egypt and Its Effect on Customer Repurchase Intention 2008Ethics of Global Internet, Community and Fame Addiction

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Details

Year2002

Typearticle

Published2002-03-01

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations36

Files0 public / 0

ShelfEthics in Business and Education

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doi10.1023/a:1014256417010

openalex_workW1501937446

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