Ethics as a customer perceived value driver in the context of online retailing

Gizem Kurt · Gungor Hacioglu

28 citations0/0 files storedGlobal Journal of Business Management

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Ethics in Business and Education Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Abstract

This study investigated the relationships between the ethics of online retailing and customer perceived value in Turkish retail cyberspace. The data was obtained from the responses of 206 Turkish customers who had purchased at least an item online in the last 4 months. The results revealed that there were significant relationships between the dimensions of the ethics of online retailing security, privacy, non deception, fulfillment and customer perceived value. The limitations of the study and the suggestions for future research were presented.

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References

2004E-S-QUAL 1986A General Theory of Marketing Ethics 2004Building Effective Online Marketplaces with Institution-Based Trust 2003E‐satisfaction and e‐loyalty: A contingency framework 2003eTailQ: dimensionalizing, measuring and predicting etail quality 2005Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study 1979Retail Management: A Strategic Approach 2004Measuring customer perceived online service quality

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