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Marlon Dalmoro · Study

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Marlon Dalmoro

10 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0002-6211-0905

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Citations277

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Most cited in this library

Dilemas na construção de escalas Tipo Likert: o número de itens e a disposição influenciam nos resultados?2014 · 145 citations
Developing a holistic understanding of consumers’ experiences2019 · 30 citations
Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketing2009 · 26 citations
The formation of country wineries networks for internationalization: an analysis of two new world wines regions2012 · 21 citations
Global brands in emerging markets: The cultural antecedents of global brand preference2015 · 18 citations

Works

10 shown

“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets?

Journal of Public Policy & Marketing·2022·10 authors·Open access

16citations

Tradition preservation through fashion consumption: Contemporary clothes on Gaucho traditionalist culture in the South of Brazil

Journal of Global Fashion Marketing·2020·4 authors

6citations

The emperor’s new cosplay: the agency of an absent material on the consumption experience

Consumption Markets & Culture·2020·3 authors·Open access

14citations

Developing a holistic understanding of consumers’ experiences

European Journal of Marketing·2019·4 authors·Open access

30citations

A Distância Temporal e o Ato de Presentear: Quando as Frustrações Dominam o Consumo

ReMark - Revista Brasileira de Marketing·2016·4 authors·Open access

1citations

Marca-territorio e a sua influéncia nas marcas de vinho: um estudo comparativo dos casos da Cooperativa Vinícola Garibaldi (Brasil) e da Concha y Toro (Chile)

Dialnet (Universidad de la Rioja)·2016·4 authors

0citations

Global brands in emerging markets: The cultural antecedents of global brand preference

Journal of Brand Management·2015·4 authors

18citations

Dilemas na construção de escalas Tipo Likert: o número de itens e a disposição influenciam nos resultados?

Revista Gestão Organizacional·2014·2 authors·Open access

145citations

The formation of country wineries networks for internationalization: an analysis of two new world wines regions

Journal of Wine Research·2012·1 author

21citations

Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketing

Dialnet (Universidad de la Rioja)·2009·3 authors·Open access

26citations