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Global brands in emerging markets: The cultural antecedents of global brand preference · Study

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ArticleGlobal brands in emerging markets: The cultural antecedents of global brand preference

Marlon Dalmoro2015

Article2015

Global brands in emerging markets: The cultural antecedents of global brand preference

Marlon Dalmoro · Diego Costa Pinto · Adilson Adão Borges Jr. · Walter Meucci Nique

18 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification International Business and FDI Cultural Differences and Values

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References

1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries 1982Development of reliable and valid short forms of the marlowe-crowne social desirability scale 1993Consumer Culture and Postmodernism 2007Consumer Culture and Postmodernism 2005Self‐Construal, Reference Groups, and Brand Meaning 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands 2005How brands become icons: the principles of cultural branding 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

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Year2015

Typearticle

Published2015-12-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations18

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2015.39

openalex_workW2213048973

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